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Made to Stick: Why Some Ideas Survive and Others Die
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Chip Heath
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Dan Heath
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The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
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Clayton M. Christensen
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The Money of Invention: How Venture Capital Creates New Wealth
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Josh Lerner
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Paul A. Gompers
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Unleashing Innovation: How Whirlpool Transformed an Industry
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Deborah L. Duarte
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Nancy Tennant Snyder
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Whole MBA in a Book