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Capitalism and Freedom
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Milton Friedman
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Good to Great
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Jim Collins
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How to Understand, Communicate, and Control Uncertainty Through Graphical Display
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Howard Wainer
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How to Win Friends and Influence People
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Dale Carnegie
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Information Rules: A Strategic Guide to the Network Economy
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Carl Shapiro
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Hal R. Varian
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Made to Stick: Why Some Ideas Survive and Others Die
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Chip Heath
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Dan Heath
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Moneyball: The Art of Winning an Unfair Game
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Michael Lewis
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Purple Cow: Transform Your Business by Being Remarkable
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Seth Godin
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
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Timothy Ferris
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The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing
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Emanuel Rosen
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The Flaw of Averages: Why We Underestimate Risk in the Face of Uncertainty
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Sam L. Savage
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The Hard Thing About Hard Things
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Ben Horowitz
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